TikTok suddenly exploded and became one of the most downloaded apps in the world. It started as a relatively successful video-sharing application, tagged with Douyin in her native China and TikTok elsewhere. However, in 2018, it acquired the more popular app Musical.ly and switched all users outside of China to the new unified TikTok platform. The company continues to operate Douyin with other applications in its home country. It is not surprising that marketers have started paying attention to the possibilities of the platform. This is our TikTok Marketing Guide, suggesting ways businesses can make the most of TikTok and its young audience. This ‘Tiktok marketing for beginners’ is a post every every marketer who has young people as target audience should take serious.
TikTok has over 800 million installed
TikTok Perhaps the biggest obstacle to the success of marketing TikTok is that most marketers (and business managers) over the age of 30 have never heard of the platform.
Those concerns aside, TikTok has grown significantly over the past year. This application was the most downloaded free iOS app in the first half of 2018. Also in October 2018 there is a top on Google Play. In November 2018 overall, TikTok took third place in the world. Users downloaded over 660 million downloads in 2018 alone, and 188 million downloads in Q1 2019. Since 43% of the world’s users are from India (remember that this number does not include Chinese Douyin users), the short-term India ban must have been a serious concern for TikTok executives.
TikTok: What is it?
TikTok encourages users to upload short videos. Previously, the majority of Musical.ly users simply uploaded videos that lip-sync to music videos. There are people who are more talented and passionate, tech savvy, members upload videos of original content, and these people are influential on the platform.
Most Tiktok videos can be up to 15 seconds long, but you can create and share 60 seconds story type videos. The original TikTok and Musical.ly were all aimed at the same audience, teens and twins. So it is not surprising that the combined Tiktok focuses on the age of 13-24. One of the things that has changed as the platform has grown in popularity has been the greater variety of videos people share. They no longer have simple music. Rising comedians show off their stand-up routines, skateboarders show off their skills, and pranksters, dancers, fashion enthusiasts and budding hairdresser Kraft fans take the opportunity to share footage showing their talents. And now I’m also seeing people sharing videos featuring themselves using their favorite products.
Of course, not all users of TikTok have the confident bandwidth skills to create videos. Just as many YouTube viewers are hiding in search of interesting content to consume, many TikTokers also take a more passive attitude towards using the app.
In fact, TikTokers doesn’t even need to follow anyone. You can open the app, go to the Discover page and start playing interesting or interesting videos. You can also use related hashtags to search for videos on the topic of your choice.
But over time, most TikTok users will love certain types of videos. They can subscribe to channels that regularly share “their” types of videos. All TikToker videos uploaded by their profile page are highlighted.
Who Uses TikTok?
Muscialll.ly is actively targeting Gen Z, and it has a female bias. It’s too early to know if there are any real changes to TikTok. However, 66% of users under the age of 30 are overwhelmingly favored by the younger generation. A similar percentage of TikTok users are women.
Used by many users in the form of Douyin in America, India and China, it has an international appeal. Douyin reported 400 million users each month.
Douyin has been operating in China since 2017. More than 50% of original users were under the age of 24. In particular, early users of Douyin seem to have stayed on the platform as they age. In other words, the average age of Douyin users is gradually increasing. As of February 2018, only 31.8% of Douyin users were under 24, with 23.4% of users aged 25-30 and 23.4% of users aged 31-35. It will also be interesting to see if a similar trend can be seen in other parts of the world on TikTok over time.
How can trademarks use TKTOK?
There are three main opportunities as brands can market on Tiktok.
- You can create your own channels and upload relevant videos via your channel
- You can work together with influential people to spread the content to a broader object
- You can pay for Tiktok – these are the first days offering Tikok to advertise Tiktok – certainly no market like YouTube. However, TKTOK can be more popular and set over time.
Many brands make a combination of executing their own channels and work with people who affect the content to spread the content to the wider objects. You can try in the ideas listed below on your own channels, or you can suggest that your influential people create and share these content types.
Challenge: An Essential Feature on Tiktok
Challenge is an essential feature of the Tiktok community. Tikok users prefer to participate in a challenge and to create and upload suitable videos. These challenges often receive a # tag name to both memorable and easy to find them.
Maybe is the most famous challenge American TV personality, Jimmy Fallon `# TumbleweedChallenge. He demanded users in question to upload videos to show up on the ground, and rolled like a tumbleweed completed with a western music theme that played in the background. This led to more than 8,000 submissions and more than 10.4 million bite. Jimmy Fallon has since made Taktok Challenge since then.
Brands can also encourage Hashtag challenges to Tiktok. If your brand, unless your brand has managed to create a popular Tiktok channel from Tiktok, maybe you will do the best job with people who influence my # Hashtag challenge. If a # Hashtag challenge has been released on Tiktok, people can take part in just a few clicks.
Again, this is a type of marketing is that brands on their own Tiktok channel or a different way to work with people that the brand uses its content content supported by the user (UGC) in any way to Create to be able to rely on promoting.
Generation Z Favorit Full InterSsive experience. That’s why they are not at home, where traditional broadcasting televisions – it’s too much passive experience. The Z-FAR generation is happy to participate.
If you find opportunities to encourage your customers to share videos about themselves by using their products with their products or interacting with their products, they can be bought very much.
The Chinese restaurant Haidilao has discovered this with a DIY option in your menu. Customers have selected DIY menu items that create dishes in addition to their own unique menu and then spinning experience. Haidilao is in China, encourages its customers to share their videos on Dououyin.
As soon as a few patrons have uploaded their culinary efforts, others crashed into the restaurant so they could also create their meals and videos. Finally, more than 15,000 people require DIY options. 2,000 videos were finally uploaded over their creations and 50 million people looked at videos. We have also developed an instrument that serves an influential income in Tiktok’s income. This will give you a better price specifying content campaigns created on users.
Other video-based platforms such as YouTube, also active on Tiktok . If your product is suitable for the audience of influential people, the influence campaign of Tiktok will be successful. In most cases, you should leave it for people who influence the influence on content – they know how to follow them.
As always, the most important marketing success of influential people is to incorporate suitable goals to retrieve on a specific part of the purchase channel. Tikok’s young TV channel must confirm authentication for your followers to market people who can be successful.
As a rule, it is usually all to encourage people, people who influence, create videos they describe they describe with donor products. This works again only if an influential person is the type of person using the product. There are very few values that try to promote an influential person to promote an inappropriate product. You will not sell any retirement houses or hearing aids on TKTOK.
Another side effect of young Tiktok customers is that they are less interested in Flash Camera and High Video Production. You need to believe in your influential people to make your videos in your way – even if you look for amateur for the marketing of customers. Tikokers who are interested in unique and interesting, instead of their video quality.
However, they approach the point where many people can advertise on the platform. They started short ads in January 2019.
They gave an advertising floor at the end of 2018, which could provide an indication of the final type of ads for the above-mentioned brand opera. Someone has leaked the document to Digiday. Types of ads may include:
- Brand after exit.
- Original video in Data Feed
- Hashtag Challenge
- Snapchat 2D lens filter for photos.
Tiktok is currently experimental advertising in the US and Europe.