“9 Ways Guest Posting Can Help Grow Your Blog Quickly” is a post every blogger desirous of success must read. This is because Guest blogging is undoubtedly an effective blogging tool. If you’re a regular reader of Internet marketing contents, you’ll find that the blogs feature guest writers from time to time.
A guest writer is usually an expert on a certain topic and often provides a fresh perspective and voice for your favorite blog. I believe guest posting is the single most important strategy for growing your blog readership and platform. Allow me to explain…
What is guest posting?
First things first: let’s define our terms. “Guest posting” means writing and publishing an article on someone else’s website or blog.
I offer this on my own site (occasionally) and do it quite a bit on other blogs with audiences that I want to speak to. It’s a great way to connect with new readers and get your name out.
Over the last few years, this practice of guest posting has grown in popularity—not just on Internet marketing blogs but on blogs in general. It’s an excellent strategy that has truly gained momentum.
There are seven reasons why guest posting is such a key strategy for every blogger to build their online influence:
Guest posting builds relationships
Bloggers need good content. By being a good guest blogger and adding value to someone else’s blog, you’re going to build relationships with other bloggers.
The #1 reason to start spending time on guest posts is to build relationships. Every blog (even yours) needs quality content, and sometimes the tap runs dry. This is where you can step in as a guest blogger and provide fresh content for another blog.
Bloggers make up a large percentage of conversations happening on the Internet, especially on social media sites like Facebook and Twitter. They can be tremendously influential. Which makes them good friends to have.
By making friends with other bloggers through guest posting, you’re going to grow your influence in the realm of social media, which will ultimately lead to more blog subscribers.
Guest posting is great for search engines
The one non-negotiable you should have for guest-posting is this:
The host blogger must include a link to your blog in the post somewhere (usually at the beginning or end).
Over time, these backlinks will raise the value of your blog to search engines, making your content easier to find via Google, Yahoo, Bing, and others.
Guest post often enough (on reputable sites) and the value of your blog is sure to move up in the rankings.
A Better Reputation as an Expert
Your own blog readers already know you’re an expert, so how about you expanding the horizons a little bit? Guest posting is an excellent opportunity to establish thought leadership within a brand-new community. What better way to let others know you’re a subject-matter expert than by writing about it where you’ll be seen?
Social Media Popularity
As I said in number 1above, guest posting will make you popular on the social media.
Popularity in blog circles is closely tied with social media success these days. If the readers of your guest post like what you have to say, they’re likely to follow you on social media to keep up with you and what you have to say about your niche. This is an excellent way to build a relevant and engaged social media community.
Guest posting introduces you to new people
Perhaps, the best part of guest posting is that it allows you to enter an already-established community, and share your message. It allows you to connect with new people, which can ultimately benefit you, if you do it right.
If you’re adding value to the discussion, you’re going to see that convert over time to more readers, fans, and followers. Conversely, if all you’re ever doing is asking or selling, you may end up famous, but with a reputation you don’t want. (You don’t want to be “that guy” who’s hawking his own agenda.)
Add value. Help people. Be patient. And over time, you’ll win.
6. New Traffic
In number 2, I said that guest posting is good for search engines, which boils down to pointing new readers your way. If readers like your content, they are sure to click through to find out more about you.
This is why it is important to put in a lot of work into a guest post—sometimes even more than what you would put into a post for your own blog. Your guest post is painting a picture of your expertise in a new environment and you want that first impression to be great! If you manage to hook the new readers, a lot of traffic could come your way.
As an example: Jon Cooper of Point Blank SEO was featured as a guest poster on SEOmoz. He demonstrates the exposure he received here, with graphs and everything. The post is a couple of years old but still very relevant.
Increase Subscriber Base
New traffic means new visitor which can translate to new and increased subscribers. As soon as your guest post gets approved, you automatically gain a wonderful chance of introducing your blog even from a single guest post. Look at every guest post as a great opportunity for people to click on the link to your blog and towards your subscribe button.
An Increase in Revenue
Ultimately, the new visitors will turn into loyal readers. These loyal readers will evolve into customers, so guest posting is going to be an excellent contributor towards your increase in revenue as well.
9. Guest Posting Helps You Develop Good Writing Skills
Blogging involves a lot of writing. You can’t afford to write poorly if you want to build a name in blogging. Guest posting makes you conscious about your writing because you want to impress the owner of the blog. Also, expect that the owner will most likely check your post first before publishing it. He has the final say on whether you get a space on his blog. This pressure will motivate you to write the best post.
Worried about not getting approved? Constant proofreading before every submission helps. Read and re-read your post a couple of times so that not one mistake is left unnoticed. Be your own critic and do not submit anything unless you are satisfied about it. Read my article about how to write a blog post – a comprehensive guide for bloggers.
What about people guest-posting on your site?
I’m also a fan of allowing other people to guest post on my own site from time to time. You should consider offering guest posting on your blog, too (if you don’t already).
If you’re asking for opportunities to guest post on others’ blogs, this just makes sense. It allows the relationship you’ve developed with the host blogger to be mutual.
Some bloggers will even blog about their guest post and link to it from their own blog (giving you some great link juice). Personally, I’m a fan of this practice.
The rules of being a good guest
When I guest post for someone else, I do the following:
- Link to the post from my blog
- Promote it on Twitter (several times)
- Share it on Facebook
- Thank the person
- Stick around and respond to comments on the post
While not everyone does this, it’s not a bad idea. However, this is important: If you have to choose between getting people to guest post on your site or guest posting elsewhere, do the latter. It’s always better to get your name out into new communities.
Guest Posting Is A Serious Business
According to the Search Engine Gurus, when it comes to SEO, guest posting on other sites is five times as valuable as creating new content on your own site. (So long as you get the backlink.)
Whether that’s precisely true or not, I don’t care. The point is that this is an excellent strategy for extending your reach and boosting your reputation online.
Plus, if you’re a writer wanting to land more “traditional” publishing opportunities and other related opportunities, this is a great first step to eventually getting your writing featured in news sites, magazines, and other publications.
If you aren’t satisfied with your blog traffic but aren’t posting on other people’s blogs, you don’t have much to complain about. Start guest posting today, and see your influence grow.
So tell us … have you tried guest posting? Has it worked for you or do you think it’s a waste of time? We would love to hear your thoughts.