As an advertiser on Facebook, it is good that you study the Facebook Ad policies before you begin to run adverts on their platform. This is because facebook machine/algorithm is on standby to eliminate any advertiser who threatens the facebook audience. And if you display characteristics that are similar to that of a high risk advertiser, you will be penalized.
But even if you obey all the stated Ad policies, your adverts could still be disapproved or your advert account could still be shut down due to the reasons listed below.
1. Moving too fast:
As a new advertiser, take creating and publishing your facebook page slowly. Don’t rush things. When you act too fast, facebook will be alerted about your activities, and makes it to see you as a possible problem. This happen when you create a facebook page, a business manager, an ad account, and running ads all within 24-48hours. On facebook, slow is preferable. Slow makes the facebook algorithm sees you as normal business who is not trying to take advantage of the system. Take about 7days to properly setup these things. Then post some good contents on your facebook page.
2. Scaling too fast:
As a new Facebook marketer, there are limits as to how quickly you can grow your ad campaign spending without giving Facebook the impression that you’re spamming its users. The correct way to scale upwards without raising suspicion is to do it slowly, preferably by increasing your budget by not more than 20 percent a day until your ad account is seasoned, and therefore has a higher spending limit. Facebook does not trust advertisers who try to scale up too fast. Scale up bit by bit. Going from $20 to $400 a day is not allowed. Going from $20 to $25 or $30 is allowed.
3. Too Many Disapproved Ads and A Long History of Disapproved Ads:
Before you push the envelope to get more ads approved, ensure you don’t have a history of too many disapproved ads. Don’t leave any disapproved ads on your account as this could inspire Facebook to look a little closer at your ads, and maybe even shut down your account altogether. While deleting disapproved ads from the past won’t hide them from Facebook, which keeps a separate record, leaving them in your account is like scattering red flags all over it.
4. Not warming up your account:
This another big mistake new advertisers make. To warm your account before actual ad running, run likes campaign, run engagement campaign, run objectives. Start with lower amount of ad campaign like $10/day.
Avoid naming your FB page and domains in a way that makes it untrustworthy like domain/website names that contain, money, cash, sex, weight loss, fat, etc. avoid purchasing blacklisted domains. Stick with .com, .net, .org, .ng, domain names.
6. Payment Threshold:
Don’t set budgets bigger than your payment threshold if you are paying in US Dollars(Post Paid). Click here if you want to learn how to use pre-paid if your are using Naira Visa or mastercards.
7. Repeated Declined Payments:
This is no-no for facebook. Nobody will trust you again if he/she could not get paid for services rendered or products delivered and facebook is no exception.
8. Mass Use of Images/copy/landing pages:
When Facebook detects thata lot of people are using the same images, copy and landing pages to advertise, they suspect some form of network marketing which they don’t like. So they begin to ban any account that attempts to use these images, copy or landing pages. So learn how to develop your own marketing material.
9. Low Facebook page Quality:
The FB algorithm considers the quality of the Facebook page used to run ads in terms of page likes, page posts and engagement to determine if an advertiser is normal.
10. Multiple domains in your account:
Facebook prefers one niche/domain per ad account. Facebook want each ad account to be linked to a single domain. having multiple domains in one advert account on facebook is a no no. Facebook expects you to use that advert account to point to just one domain name. That is bacause that is what a normal business will do. When you begin to use several domains under one ad account, the ad account begins to feel shady and might be shut down.
11. Poor-Quality Landing Page:
Facebook screens any links to websites or downloads to ensure they follow the same set of ad rules. Facebook will scan your landing page and apply their same screening tools to it. A low-quality experience on a landing page includes:
- Too many pop-ups or distractions
- Not enough information or a higher volume of advertising
- Content that’s misleading or not relevant to the ad
- Lack of functionality—broken links, low-quality images, videos that don’t play, and so on.
12. Low Quality Ranking Scores for Facebook and Instagram Ads:
Always come up with quality and rich ad copy which enable you to get quality ranking scores for your facebook and Instagram ads.
13. Negative feedback:
Due to Poor ads, deception or poor landing page experience.
14. Links Back to Closed Account:
It’s not a new revelation that Facebook keeps track of Fan pages, individual user accounts, and ad accounts to see how each associate with each other. If a user that’s recently been banned is associated with a Fan page or ad account, it results in an automatic shutdown. If you had previous accounts that were terminated on FB, Facebook will also shut down any new accounts that have data showing that the new account is related to the terminated one E.g. Debit cards.
15. Logging in from Different IP Addresses:
If you’re on the road a lot, it’s not advisable to log into your ad account from different computers. Facebook flags accounts with multiple logins from different IP locations for potential fraud, and if the trend continues, they ultimately disable these ad accounts.
A way around this is to log in from a mobile device whenever you’re not around the office.
That is all for now. To learn more on how to beat Facebook Ad Account Disabling/Shot-down, Master Facebook Ads and how to make money with this skill as a Facebook Expert, watch this video.