Selling on social media can be challenging, because your prospects will want to know you, like you before trusting you to buy. Also, nobody actually go to social media to buy; they only go to the social media to socialize, past time and indulge in things that tickle their fancy. So to get people to show interest in what you offer on social media, you must let them see value in what you are selling while they socialize.
If you have been struggling making sales online then you should give attention to this post. To increase your sales on social media, know your audience, move to the social media platform that appeals to your audience and do the four (4) things below:
1. Learn To Build Relationship:
Your focus is on selling but their focus is on value. You must offer value through inspiring your audience/ followers, showing them what is possible, telling them your story and how your product have benefited you.
Most times people are ashamed to tell their story of how they moved from zero to who they are now but your story will always create a connection with your ideal client which helps to foster a relationship between you and your ideal clients.
2. Be Consistent:
Showing up consistently is a strategy if you want to sell online. If you have an offline business you don’t show up twice a week, how do you expect loyal customers?
Same online you have to develop a content marketing strategy and choose a social media platform that you can focus on building your followers.
3. Learn Copywriting:
Copywriting is the process of writing persuasive marketing and promotional materials that motivate people to take some form of action, such as make a purchase, click on a link, donate to a cause, or schedule a consultation. You have to learn how to use words that sell. You have a unique knowledge about your product or service but you need to understand how to create copies that sell or how to carve you offer.
4. Grow Your Engagement:
Yes your focus is to sell but no one cares how much you know until they know how much you care.
To grow your engagement, learn to engage in other peoples content. They in turn will pay back by engaging in your content which will help to attract more engagement to your content.
Hope you got the message? If you have other ways to increase sales on social media, kindly share with us using the comment section.