It’s easy to build a blog, but hard to build a successful blog with significant traffic. There’s an art to increasing a blog’s traffic, and given that we seem to have stumbled on some of that knowledge, I felt it compulsory to give back by sharing what we’ve observed.  Charity begins at home goes the popular saying. Why there are many avenues to driving traffic to your blog such as Social Media, looking inwards should be the first thing to explore.

This post is intended to be useful to all forms of bloggers – independent folks, those seeking to monetize, and marketing professionals working an in-house blog from tiny startups to huge companies. Not all of the tactics will work for everyone, but at least some of these should be applicable and useful.

  1. Spice Up Your Titles with proven content formulas that generate more clicks. Additionally, make sure they look good both in search results (50-60 characters) and across different social media networks.
  2. Make Your Copy More Scannable With Eye-Grabbing Subheads: Use clear structure (bullet points, highlights, listings) and enticing visuals to illustrate the written concepts.
  3. Interlink Your Articles so that readers can easily discover related posts and spend more time on your website (and possibly share more posts).
  4. Add Click-To-Tweet Statement to encourage more shares on Twitter in just one click.
  5. Set up Twitter cards with Yoast plugin to make your posts look more attractive and improve your CTRs numbers.
  6. Add a Highlighter –   a free app by SumoMe. It allows readers to highlight any piece of your content and share it on Twitter/Facebook with one click. Make sure you include your Twitter handle in settings to track and reply to the shares!
  7. Create Pinnable Images and Add a one-click share button… Available as part of the SumoMe bundle or Social Welfare plugin. Additionally, you can create network specific blog-graphic to get displayed when your post is shared on Facebook/Google+/Twitter/LinkedIn.Traffic to your that blog
  8. Optimize social sharing for mobile:  Mobile traffic already surpassed desktop traffic in 10 countries, including USA. Make it super easy for your mobile readers to share your content by adding big, mobile-friendly social buttons.
  9. Embed a video…: …to increase the time on page and overall engagement rates – both huge factors for Google to rank your page higher in its search results.
  10. Host a giveaway: Everyone loves free stuff. Decide upon a product your audience will love (or partner with a relevant brand), set up the entry requirements (e.g. share this post/follow you on social media, etc.) and encourage your readers to invite their friends for extra draw credits.
  11. Add content upgrades: This is an enticing bonus (workbook, checklist, information resources) that your readers would love to get as a bonus to your content. Give it away in exchange for their email address to dramatically grow your email list.
  12. Interview an influencer…: …either in a blog post or a podcast. Benefits:
  • You establish a valuable connection in your niche.
  • You leverage your online authority by being associated with a “big name”.
  • You get a chance to tap into the influencer’s readership, as they will share their interview on their social media and possibly newsletter.
  1. Invite guest posters…: …to gain free content and additional traffic from cross-promoting their guest submission.
  2. Create a round-up post: The longer, the better – this is where you’ll curate the best resources on the subject. Outreach to everyone included for additional social exposure and traffic.
  3. Publish a top-industry list: For instance, best resources/best bloggers/best Instagramers in your niche and afterwards outreach to acknowledge all the awardees.
  4. Get some expert quotes…: …to back up your claims in the copy or create an expert roundup post featuring advice from the pros in your niche. Send out the published post to everyone mentioned.
  5. Create evergreen content: This is a long-standing piece of content you can promote over and over again on social media.
  6. Research low competition, long tail keywords: …for your content. You can use Ubersuggest to find some interesting variations. Or here’s another great trick:
  1. Paste your target keyword in Pinterest search.
  2. Copy the URL e.g. https://www.pinterest.com/search/pins/?q=blogging tips
  3. Paste it in Google Keyword Planner tool at “Your Landing Page” tab.
  4. Enjoy new keyword suggestions that your competitors have no idea about! 😉
  1. Create a quiz…: …like those silly, massively popular ones from Buzzfeed and encourage readers to share the results on social media. Quizzr is a free tool to help you with that.
  2. Publish a controversial post…: …thrashing some conventional wisdoms or false beliefs or offering an unusual opinion on the subject. For instance: “Why only really dumb bloggers send email newsletters”. Now, hold on tight! There’s gonna be some heavy clashes in the comment section and on social media.
  3. Create a custom 404 page…: …that will direct the lost souls back to some of your most interesting posts or to your blog page.
  4. Ask your readers for tips and round them up in a post: Your audience will feel flattered, share the post and encourage more shy and passive folks to participate in comment discussions more actively.
  5. Newsjack: Some breaking news in your niche? A new wild pop culture trend a.k.a. the Starbucks Red Cup just emerged? Great! Hop onto the bandwagon and publish a post with your commentary/opinion on the matter. It will likely attract a lot of eyeballs while the trend is buzzing.traffic to your blog2

22 Ways To Increase Blog Traffic Through Social Media

Apply at least 10 of the above tactics and see massive improvement on traffic to your blog. Earning traffic isn’t rocket science, but it does take time, perseverance and consistency. Don’t give up. Stick to your schedule. Remember that everyone has a few posts that suck, and it’s only by writing and publishing those sucky posts that you get into the habit necessary to eventually transform your blog into something remarkable.

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